Cialdini’s 6 Principles of Persuasion in Marketing

https://www.youtube.com/watch?v=ZeGBBZ8tpZw

Cialdini’s theory of influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity.

In this video, we’re exploring the principle of Scarcity – which states that the perception of scarcity will generate demand.

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