Get More Customers by Adding Value First

How do you make money by giving your Value away for free? That’s the topic of today’s short video. I want to share with you a short but insightful segment of my interview where Helen Chang asks me why I believe in adding value first BEFORE focusing on generating ROI. This has worked on all […]

Sales Excellence – How to become a Great Salesperson

What does it take to be great at selling? What does it take to achieve a level of sales excellence? In this video on selling, I walk you through the steps every great salesperson takes to achieve a level of success that eludes others.

Google AdWords Conversion Tracking

In this video, I’m going to show you the different ways you can track conversions in the new Google AdWords. You’ll learn about tracking website conversions, apps, calls and even offline conversions to understand the performance of your campaigns. I’ll also cover the differences between importing conversions from Google Analytics and using the dedicated Google […]

Seth Godin – Creating Scarcity

Gary Halbert Copywriting | Water Ad Sales Letter (Part 1)

The Gary Halbert Letter is famous for being one of the most useful and timeless resources for copywriters out there. And it’s free. Breaking down the Gary Halbert water ad, you can learn how this sales letter set the stage for the most successful copywriting of today… Link to Gary Halbert’s famous Water Ad: http://www.thegaryhalbertletter.com/newsletters/2005/11-09-05.htm

Never Discount Your Products, Add Value

It can be hard to stay positive when products aren’t selling, you haven’t hit your sales goal for the month and it seems no one is paying attention to your business. The solution many businesses deploy is slashing prices and throwing a sale. Sales generate buzz, create urgency to motivate customers to buy and make […]

5 Tips to Become the BEST Salesperson

5 Tips to Become the BEST Salesperson – Grant Cardone: What does it take to become great in sales? The great salespeople make the most money. Here are 5 tips to become great. 1.Get your financial literacy right. 2.All the money is in the follow-up. 3.You have to mix up your strategies. 4. Write the […]

How to Do Audience Research and Gain Insights Into Your Target Audience

Audience research is critical when you are creating new marketing or advertising campaigns, content marketing, or any type of promotional materials. In the old days, this was accomplished by compiling expensive focus groups and making a best-educated guess as to what the consumer ultimately wants.  Luckily, the internet has opened up a myriad of ways for […]

What is the Sales Process – Grant Cardone

Use Scarcity to Make Sales

In your marketing, you don’t just have to give your customers a reason to buy…You have to give them a reason to buy RIGHT NOW. That sense of urgency and maybe even panic, is from a sales strategy marketers use and it’s called SCARCITY. And pretty much every good marketer uses some type of scarcity […]

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