How Content Generates Leads & Sales
Is your content generating sales? Every new piece of content you make should directly contribute to your business growth. Here’s how to transform boring old content into a lead generating machine.
Learn how your content marketing sales funnel works with Jason Whaling co-author of #1 bestselling book Easy Market Profits. Take a deep dive into learning how to create a content marketing sales funnel that really converts while using even if you’re not using expensive tools like Infusionsoft or ConvertKit as your CRM. So if you are interested in learning how to build a sales funnel for your business so you can stop wasting your time on digital marketing, then keep reading.
We will start by exploring the core of what a sales funnel is and what content marketing is:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The marketing funnel is visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective.
A content marketing sales funnel is the combination of these two powerful marketing and sales techniques. Your content marketing sales funnel is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting your brand.
To be successful with content marketing, you need a content marketing strategy & a plan for how it can support your goals. All your content should be directly involved in moving prospects through one of your sales processes.
Remember that the definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. While content marketing is the creation & distribution of high-quality content that attracts and engages audiences online.
Your content marketing sales funnel is the seamless connection between your content marketing strategy and your sales funnels. Watch now to discover how you can combine these two powerful marketing strategies to create your very own content marketing sales funnel.