Here I break down the important difference between Urgency and Scarcity. Both are important factors in getting your target to act now… but there is a correct time and place for each!
In your marketing, you don’t just have to give your customers a reason to buy…You have to give them a reason to buy RIGHT NOW. That sense of urgency and maybe even panic, is from a sales strategy marketers use and it’s called SCARCITY. And pretty much every good marketer uses some type of scarcity […]
Mike Michalowicz, author of The Pumpkin Plan, presented to Columbia University alumni at the FDU facilities on the topic of sales and marketing. In this portion of the presentation, Mike explains how limitation, scarcity and exclusivity increase consumer demand.
THE 4 TYPES OF SCARCITY. In order to have a compelling and effective online offer, you should absolutely be including some form of scarcity in your sales messaging. FOMO is the real deal and is the precise reason we use scarcity in sales and marketing strategies. It gives your prospect a reason to buy NOW, […]
Cialdini’s theory of influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. In this video, we’re exploring the principle of Scarcity – which states that the perception of scarcity will generate demand.