Mike Michalowicz, author of The Pumpkin Plan, presented to Columbia University alumni at the FDU facilities on the topic of sales and marketing. In this portion of the presentation, Mike explains how limitation, scarcity and exclusivity increase consumer demand.
THE 4 TYPES OF SCARCITY. In order to have a compelling and effective online offer, you should absolutely be including some form of scarcity in your sales messaging. FOMO is the real deal and is the precise reason we use scarcity in sales and marketing strategies. It gives your prospect a reason to buy NOW, […]
Cialdini’s theory of influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. In this video, we’re exploring the principle of Scarcity – which states that the perception of scarcity will generate demand.
The Psychology of Scarcity and Why It Works (Ecommerce Marketing Tactic). Continue reading below. In this video, you’ll learn how scarcity affects the human mind, why it affects the human mind and how you can use the knowledge to your advantage to sell more and grow your business. The truth is, you may have seen […]
►► Boost your income by 30%. Download my FREE 90 Day Income Boost Cheat Sheet → https://GrahamCochrane.com/IncomeBoost If you sell anything (product or service) and you’re not using scarcity as a part of your strategy, you’re leaving money on the table. Not only that, you aren’t doing enough to help your potential customers and clients […]