In your marketing, you don’t just have to give your customers a reason to buy…You have to give them a reason to buy RIGHT NOW. That sense of urgency and maybe even panic, is from a sales strategy marketers use and it’s called SCARCITY. And pretty much every good marketer uses some type of scarcity in their marketing to give people a reason to buy right there and then. In this episode we teach you about scarcity and how you can use scarcity in your own marketing.