What Is Pre Selling?


In traditional marketing, pre-selling refers to closing a sale on a product or item before the item is in inventory. In some cases, products are even pre-sold before they are manufactured. This is a common tactic used by the likes of Apple, Microsoft, and even major car manufacturers. The idea is simple. Create buzz about a product before consumers get to see it to increase interest and thus sales.
Believe it or not, you can pre-sell products and services on your website. All you have to do is create interest on the part of the buyer and foster trust. By creating interest and trust before consumers even know that you are selling them a product, you help to build the impression that you and your product are a “known quantity.” As the saying goes, you need to “sell the sizzle, not the steak,” which is to say that you need to sell a concept (your trustworthiness and thus the product’s quality) rather than try to sell the product simply on its merits. Of course, pre-selling is easier said than done. Here are some tips on how to pre-sell to website visitors.