In sales, building trust with your client base is essential. As humans, we let our emotions make many of our decisions for us, and one of the most important emotions in the decision-making process is trust.

That’s because people usually go to the ones they trust when making important decisions.

So how can you become the person that people trust with their decisions?

One of the biggest factors when building trust with your clients is consistent communication. Sending an email once per year isn’t going to cut it.

If you want to build trust and connect with your clients, you need to put in the effort to maintain monthly, weekly, or even daily communication.

One of the best ways to do this is through an online content platform. You can send out a newsletter every week, write blog posts for LinkedIn, or even create your own YouTube channel, the list goes on.

The most important thing is that you’re releasing helpful, CONSISTENT content for your audience.