Content Marketing Strategy – 14 Tips for Success
Tips Covered in Video:
1- Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) – where are your customers?
2- Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas, tips, etc.)
3- Create your cadence (what to post when on what platforms – keep variety). Post 1-3 times daily. When you wake up, when you eat lunch, when you go to bed. In addition to that….
4- Document as you go
5- Create your weekly posting schedule template. Then use that template to write and design posts each day or week in advance. If you use the idea library, this process is pretty fast. Remember, to document and post real-time as you go as well.
6- Use a tool like Hootsuite to schedule your posts in advance, also reporting and engagement tools built in to save time
7- Make sure to spend time on engagement, don’t just post content, actually be social, like, comment, follow and engage with the community.
8- Add value! Shareworthy content + share worthy design + engagement = success.
9- Track your results, make adjustments
10- Find some social media role models you can follow and use what they are doing to inspire your own ideas
11- Stay relevant
12- Brand your platforms, include call-to-actions and info so people can take next steps
13- Market your content, boost posts, run like campaigns, setup retargeting, etc..
14- Don’t stop. If you can’t do it hire somebody
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.