Call to action is an element of email marketing campaign that attracts, convince or else requests a website visitor to take a particular action. This action can refer to making a purchase, asking for more information and signing-up for newsletters.
Calls to action are necessary because your email readers don’t intuitively know what to do based simply on the information that you provide them. As the marketer, you may think it is common sense that they should now buy your product because you told them of all its virtues, but if you don’t ask for […]
Retirement Plan Marketing Webinar: April 17, 2018 -How to choose the right email program -How to import your list and segment different contacts -What is the right “call-to-action” for different types of emails -Understanding your numbers: Opens, bounces, clicks, unsubscribes
First, before writing a sales email, make sure you know the basics of what your target market cares about. What are their pains, fears, hopes, and dreams? What keeps them up at night? What resonates with them emotionally? Second, a good sales email needs to have a bullet-proof structure – one that instantly grabs the […]
In this short three minute video, Brian Koehn explains why subject lines are critical in your emails. The subject line is the very first thing that your prospect sees when determining if they move forward in the sales process. In the video, you’ll learn a couple of common subject line mistakes many sales people make. […]
If you do email marketing are you engaging your list as much as you can? If you’re like most businesses the answer is probably no. So how do you make sure your emails don’t get stale or annoying? In this video, I cover the 4 types of calls to action you can use when you […]