My agency friends claimed to generate response and measure all sorts of things, is that Direct Marketing? Today, nearly every ad, email and banner is designed to generate a measurable response – are we getting smarter?
For the longest time I didn’t like writing business plans. That changed once I realized how to write up a business plan that worked for me. From there on, I couldn’t wait to write up my business plan for the following year. So today we’re going to talk about two different types of business plans. […]