Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a customer’s postal address. Traditional marketing communications are divided into two primary types: direct marketing and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal […]

Targeted Lead Generation Ideas

Now, why targeted lead generation? Why not just focus on anybody with a pulse like most companies advise us to? Well, imagine taking the finest steak, the best tasting steak ever found on planet Earth, and trying to sell that steak to a group of vegetarians. You’re probably not going to sell very many, are […]

How To Find Your Target Market On Facebook

Did you know that you could find your target market on Facebook? Facebook has groups and pages are perfect for scouting your niche. In this video, Marianne DeNovellis shows us how to go about it.

Improving Targeted Lead Generation

The ability to generate high quality leads will have a direct impact on your marketing budget and the effectiveness of your sales pipeline. Here are four vital online advertising techniques that will enable you to improve your return on investment by capturing targeted leads that are ready to be turned into loyal customers.

Dan Kennedy on Essential Truths of Internet Marketing

Affiliate Marketing – Easy, Low-Investment Online Business Model

So you want to start an online business but don’t have a lot of money to invest, affiliate marketing could just be the business for you! The potential is endless as you can just do it on the side for a couple hundred bucks a month or make it your full-time job and really scale […]

Twitter Lead Generation

In this video, I will show you Twitter lead generation strategies and how to get 20-45 “Highly Targeted” leads on Twitter per day in 3 simple steps. Twitter is a great source for lead generation if done properly. After watching this video and downloading the free report, you will become a Twitter lead generation rockstar […]

Digital business models

Digital Development: Digital tools for sales and Marketing: Digital entrepreneurship and business applications: Digital business models

Targeted Lead Generation & Attraction Marketing – Mike Dillard

How to Do Audience Research and Gain Insights Into Your Target Audience

Audience research is critical when you are creating new marketing or advertising campaigns, content marketing, or any type of promotional materials. In the old days, this was accomplished by compiling expensive focus groups and making a best-educated guess as to what the consumer ultimately wants.  Luckily, the internet has opened up a myriad of ways for […]