Boosting Conversions With Social Proof
Gaining Their Trust With Testimonials
The second thing that you can do to overcome skepticism is create testimonials, and these are in order. Sometimes the testimonials is people have already seen your testimonials in the past. I don’t use a lot of testimonials when I launch to my list because they’ve already been exposed to my testimonials in the past. But if you’re starting with a cold crowd, it’s always good to have testimonials.
Sometimes if it’s going to delay you from getting it out there, just put it out there anyway and then get the testimonials later. But testimonials guarantee that you’re going to help you overcome skepticism. So the more, the better. So if you get too many, figure out another way to do it.
Ways To Collect Testimonials For Your Products Before They Even Launch
And then creating a testimonial campaign. This is something that you want to do if you’re going to collect testimonials.
So what you can do is before the launch you can ask for feedback on a forum. So find the most popular forum related to whatever you’re creating a product for and say, “Hey, I’m going to be offering this product, and I’m going to sell it in the future. But first I wanted to get people to have review copies. So all’s I want from you is some feedback on this product — what you liked about it,” and so on and so forth. “I’ll be giving this away to five or ten people.”
So when your product’s done, you give it away. You get some feedback and then you ask them once they give you your feedback, “Can I edit this and put it into a testimonial and put it on the site? Would that be okay?” And a lot of them will say yes — 8 out of 10 of them say, “Okay. Yeah, sure. No problem.” That’s how you get testimonials. It’s the easiest thing in the world.
What I personally like to do now because I favor speed is I launch it in a public format. So in this case you could either launch it for free on the blog and then have people post their feedback right on the blog to get the second half of the report or a bonus, or you could simply launch it in a forum where people actually can reply in a public format on the forum by giving you their feedback right there in the launch.
Or this is another one that I do. After the launch I send out an autoresponder asking for feedback. I basically say “What results have you gotten so far with __________?”