Rating Autoresponder Companies For Internet Marketers
As I’ve stated in earlier posts, I personally use Aweber. However, GetResponse, SendLane, and Active Content are also great choices for people promoting digital products.
Aweber is considered the “Gold” standard in professional autoresponders by many. They have earned their reputation by delivering countless emails for many top email marketers reliably for longer than anyone else.
Aweber probably has the easiest user interface to learn of all the autoresponder services listed here. Add that to their very complete free training and you have a great choice for those who are new to email marketing.
GetResponse is by far the hardest service for email marketers to use affiliate links on. If you plan on using GetResponse and you primarily promote affiliate products you will need to use a URL shortener or link cloaker of some kind unless you want to create a landing page on one of your sites for every campaign.
GetResponse has better automation features than the others listed with the exception of Active Content which offers a true CRM allowing you to segment users into target groups by the actions they take.
SendLane is somewhere in the middle with analytics and automation. SendLane is very popular among digital marketers because they don’t make a fuss about affiliate links.
SendLane has a relatively simple interface and sports opt in form templates made for digital marketers doing email marketing.
Active Content is easily the most advanced of the listed autoresponder services. As stated above, they offer a highly functional tool for providing the right content to prospects at the proper time in the sales process. This can have a huge impact on the number of sales you get from your email marketing.
Active Content rivals Aweber in the ability to get your emails into the in-box of your prospects.
But you do pay a bit of a price for all those crazy powerful tools. Active Content has one of the more challenging interfaces to master. It’s not that everything is laid out poorly, is just there is so much…
There are many others out there, but the services listed above are affordable and time-tested. No matter what you’re doing in business, you’ll typically be covered with either Aweber or GetResponse.
Many people like MailChimp, just note that they don’t tend to care for those who promote affiliate offers, so that something to note if you’re an affiliate marketer.
Take a look at the help documents and different offers of these three companies, or of another reputable company someone you trust has recommended.
Don’t Wait Another Day…
Hopefully, you can see that paying a little bit of money ($10-$20 a month to start) is well worth it when it comes to getting your emails delivered, easily managing your list, having tools to build your list, getting your emails opened, and making sales.