Gaining Their Trust With Testimonials The second thing that you can do to overcome skepticism is create testimonials, and these are in order. Sometimes the testimonials is people have already seen your testimonials in the past. I don’t use a lot of testimonials when I launch to my list because they’ve already been exposed to my […]
Gain Your Prospects Trust By Offering A Strong Guarantee The best kind of guarantees are ones that are tied to very specific results. Let me give you an example of what I’m talking about. A few years a product launched called 4-Minute Squeeze Page, we’re going to take a look at the guarantee for that. […]