Analysis of Gary Halbert’s Coat-of-Arms Sales Letter

The “Coat of Arms” sales letter was one of the most mailed and successful direct marketing letters in history. Mailed some over 600 million times, it brought in 20,000 orders per day and was the basis of a company that eventually sold for $75 million. Here I analyze this one-page sales letter and the reasons for its success.
You may listen to the late Gary Halbert himself tell the story behind this letter here: http://www.thegaryhalbertletter.com/MarkJoyner/hp2.htm

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