Which Is Best For Affiliates, Instant or Long Term Payments? – Part 2
The Benefit of a Long Term Payment As An Affiliate
Before we go further, we should really define what “long term” really is. Sometimes a merchant will pay you at the end of the refund period which can be as short as 30-60 days depending on the affiliate network.
Sometimes the merchant will wait until the end of the month after the refund period expires. That can mean 30 or more days of extra waiting.
If you trust the product creator (and hopefully you’re only promoting product creators you can really trust) then there’s no problem waiting for a long term payment.
In fact, there are benefits, in some cases. many instant payment platforms will only pay you for the specific product you’re promoting and maybe the upsell, and nothing more. That can be okay…
But other payment platforms, like JVZoo (which I use for almost all of my products), or Warrior+ allow the product creator to pay you for EVERY product a customer that you refer buys. So, you might promote one product as an affiliate. You don’t get paid instantly, and you’re okay with that. But then some of your customers go on to buy more and more and more. Your long term payment is looking even better.
And, since most my products come with a 60 day refund policy, I pay as soon as the refund period has expired. That’s the earliest JVZoo will allow you to process delayed affiliate commissions anyway.
The Drawback of a Long Term Payment
The drawback of a long term payment is obvious—you don’t get paid instantly.
But in most cases, isn’t that okay? As long as the product you’re promoting is worth it and you trust the product creator, it’s often to your benefit.
The Most Important Part of Choosing What To Promote Is…
Hopefully, you can see that whether you’re getting paid instantly or long term usually isn’t the most important factor for what you promote.
Sure, promote something that pays you instantly if you need the cash and you find a great product. But, otherwise, don’t be turned off by a longer term payment.
The most important part of choosing what to promote is how the product will benefit your buyer. You should always put your buyer first.
Unfortunately, too few product creators pay attention to that. They promote, promote, promote based on what they think will benefit them the most.
The trick is on them, of course. If you pay attention to what will best benefit your buyer, you’ll be much more richly rewarded. You’ll earn good commissions but you’ll also earn the trust of your buyer.
Find and promote great products you know your audience can really benefit from, that’s the bottom line.
Try a Mixture
It also doesn’t have to be one or the other when it comes to instant pay promotions or long term pay promotions. You can promote a mixture of both. In fact, that will probably happen naturally if you focus on promoting what’s best for your audience at the time.
Promote some instant payment products, especially when you might not be as familiar with the seller. That way, you know you’ll be paid fairly.
Promote some long term payment products, especially when you know that your buyers will be cookied and you’ll be paid on everything they go on to buy, such as the things you promote for me as an affiliate through JVZoo.
Long Term or Instant? The Choice is Yours
Ultimately, you have to do what’s going to be best for your business. Promote wisely to your audience and you’ll end up with a great overall income.
Evaluate each affiliate promotion on a case by case basis. It’s a great time to be an affiliate in online business. There truly are a lot of different options out there and it’s easy to choose the one that will work for you.
As long as you’re always putting your audience first, the terms of payment don’t matter quite as much.