It can be hard to stay positive when products aren’t selling, you haven’t hit your sales goal for the month and it seems no one is paying attention to your business. The solution many businesses deploy is slashing prices and throwing a sale.

Sales generate buzz, create urgency to motivate customers to buy and make some big numbers appear in your bank account.

Those short term gains are certainly attractive, but the long term effects of sales can be damaging to your brand and business.

In this video, I’ll share with you why sales and discounting can damage your brand and what to do instead.