The Psychology of Scarcity

The Psychology of Scarcity and Why It Works (Ecommerce Marketing Tactic). Continue reading below. In this video, you’ll learn how scarcity affects the human mind, why it affects the human mind and how you can use the knowledge to your advantage to sell more and grow your business. The truth is, you may have seen […]

Master Persuasive Copywriting

Master Persuasive Copywriting For Your Sales Letters, Opt-In Pages & More

Scriptwriting for VSLs

Preparing for the VSL Scriptwriting session

9 Sales Letter Emotional Triggers

How To Write A Sales Letter, Effective Marketing Letter: Craig Garber, Best-selling author of “How To Make Maximum Money With Minimum Customers” reveals… 9 Emotional Buy-Buttons & how to push them

What Is A Marketing Funnel?

Marketing Funnels are one of the hottest topics in the world of business and marketing right now and for good reason. But what exactly is a marketing funnel, and more importantly, how can you harness the power of this incredible tool in your business to generate more leads and sales? So What exactly Is A […]

Sell More With The Power Of Scarcity

►► Boost your income by 30%. Download my FREE 90 Day Income Boost Cheat Sheet → https://GrahamCochrane.com/IncomeBoost If you sell anything (product or service) and you’re not using scarcity as a part of your strategy, you’re leaving money on the table. Not only that, you aren’t doing enough to help your potential customers and clients […]

Analysis of Gary Halbert’s Coat-of-Arms Sales Letter

The “Coat of Arms” sales letter was one of the most mailed and successful direct marketing letters in history. Mailed some over 600 million times, it brought in 20,000 orders per day and was the basis of a company that eventually sold for $75 million. Here I analyze this one-page sales letter and the reasons […]

Why Page Load Speed Matters

People want things fast. Speed has proven to be not only a differentiator but a way to build a business. Google gets this, and since 2010, speed has been a factor in its ranking algorithm. That’s not news. What has changed is that more people are using their mobiles devices to search, shop, and buy. […]

7 Cool Hacks That’ll Boost Your Conversion Rate

You don’t have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate. Hack #1: Countdown clocks – when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site. […]

[How to increase conversion rate] Analyze Landing Pages with Google Analytics

Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker & Speaker Coach will teach you how to get critical insight from Google Analytics in less than one hour with 7 simple reports. This is just a preview of what you can learn from Michael’s CXL Institute Course. Optimizing a landing page without the critical insight you […]