Why You Should Segment Your List
Segment Your List for Maximum Profitability
And if people buy more than one product from you or if they buy higher ticket items or upsells, you can further separate them out. Put them on a separate email list from those who have bought from you multiple times or who have bought higher ticket items.
As you can see, I’ve mentioned having several different lists. When people first start out, they often only set up one list. They combine those who’ve signed up for a freebie product with those who have bought a product. This is something you may want to think about correcting.
Using the tools of your autoresponder service, create a list for those who have already bought from you. Create a list of those who signed up for a freebie product, and create a list for those who have bought upsells or higher ticket items.
It’s so important to target your marketing to your audience. The way you will market to your freebie list is different than the way you will market to those who have bought higher ticket items. It’s a matter of being a proven buyer versus being a freebie seeker.
The way you work with these different groups is totally up to you. Some marketers choose to delete freebie seekers after they haven’t bought anything for a certain amount of time. Others keep them around and send them affiliate offers or lower-priced offers with the hopes that someday they’ll decide to buy. And remember that while they might not be ready to buy right now, they might be ready to buy some day in the future.
No matter whether you delete freebie seekers or you keep them around, you should spend more of your efforts marketing to those long-term customers and proven buyers. This can pay off for you much more.
Having A Professional Autoresponder Service Can Help You Effectively Work With Freebie Lists And Buyer’s Lists
This is yet another reason why it’s so important to get a professional autoresponder service. They will make it easy to separate your list, start new lists, and manage your subscribers in the right way.
You can set up different autoresponder emails for your freebie seekers than you set up for those who are proven buyers. Once you really get into it, you can further segment your lists and tweak and test things until your lists are much more profitable than they would be if you were marketing to freebie seekers and buyers in the same way.
Pay Attention to the Differences in Your List Subscribers
You want to maximize your earnings as an email marketer. That means paying very close attention to the difference between your buyer’s list and your freebie list. Put more of your attention on building relationships with those who are proven buyers. Market higher ticket items and related items to those who have already purchased from you.