The Number 1 Hack to Converting Visitors into Leads | Lead Generation Tips
RESOURCES & LINKS:
Before I tell you the solution on how I increase my leads by 280% with one simple hack, keep in mind that if you don’t follow all the tips in this video step by step, it’s not going to work for you.
It’s not as simple as just using this hack, you need to also follow through and use all of the tips as well.
So, what is this hack? It’s quizzes.
And if you go to neilpatel.com/quiz, you’ll see my quiz.
This has helped me increase my leads by 280%. It’s that much more effective than lead forms.
But it’s not as simple as just saying “Hey, put in the lead! “Hey, give me your information!”
If you just do that, quizzes do not work. So let me break down the exact steps you need to take to make this work for you.
First off, you need a tool to create these quizzes.
You can use LeadQuizzes, Bucket.io, or Interact. If you use any of those tools it’ll help you create the quiz and generate the lead after.
The second thing you need to do is you need to provide value in your quiz.
So, for example, whatever your quiz is on, if you don’t provide value at the end, you’re going to lose people and they won’t convert into a lead.
So, for example, if I tell people how they can grow their marketing traffic I make sure that I send them a report or something that fixes their problems.
If you don’t send them anything or give them something of value, people are going to be upset and it doesn’t work well.
The next thing you want to do is use qualification questions in your quiz.
See your quiz questions isn’t just about understanding the customer and figuring out how to get them to the end point and get them their results.
At the same time you want to understand if that lead is a good fit for you.
You want qualified leads and that’s why quiz is so amazing because you can drive them through the steps and qualify them with some questions that not only helps them with the end solution, it also helps you.
The next thing you want to do is send them a custom asset based on their answers.
So, whether it’s a PDF, a webinar, a course, whatever asset you send them, should be based on the responses that they fill in.
It they fill in responses saying like, “I have a ton of traffic, Neil, “I don’t need your help,” why would I send them a PDF that says “Hey, here’s how you get more traffic”?
I should send them a PDF being like, “Now that you have traffic here’s how you boost your conversions.”
You see how you want to tailor around the problem solution, what they should be doing.
That’s also how you create better quality leads.
The next thing you want to do is avoid using the word survey.
Any time you use the word survey, you’re going to notice your quiz will get a lot less completed by people.
You’re always going to have a drop-off but you don’t want to use the word survey.
And I know you’re thinking this is crazy, like Neil, you’re teaching us tips on a quiz, why would people use the word survey?
I don’t know why but people do. It’s a really common mistake that I see.
The last thing you want to do is make sure you don’t have too many questions.
So you want enough to qualify people so that way the lead is relevant, but you don’t want to have 20 or 30 questions because that’s too many.
I recommend anywhere from seven to around 13 questions. I try to keep it in the seven to 10 range.
That way I’m getting super qualified leads. When you start asking three or four questions, you get way more leads but they are not going to be relevant and your close ratio for your sales team or through your email marketing campaigns won’t convert as high.
So make sure you’re asking enough questions and when you ask the questions, don’t have like 20 open-ended answers or 10 radio buttons per question.
You want to keep it simple. No more than three or four options per question, ideally one or two, and then go from there.