HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience Creating a target audience is one of the most overlooked, yet most powerful, marketing tactics. Many companies and entrepreneurs fear that targeting an audience excludes other people (who aren’t technically in their target group) from consuming their business. SO NOT TRUE. […]
Did you know that you could find your target market on Facebook? Facebook has groups and pages are perfect for scouting your niche. In this video, Marianne DeNovellis shows us how to go about it.
Audience research is critical when you are creating new marketing or advertising campaigns, content marketing, or any type of promotional materials. In the old days, this was accomplished by compiling expensive focus groups and making a best-educated guess as to what the consumer ultimately wants. Luckily, the internet has opened up a myriad of ways for […]