creating a call to action in an email

How to write a call to action in your email – email copywriting.

Call to action is an element of email marketing campaign that attracts, convince or else requests a website visitor to take a particular action. This action can refer to making a purchase, asking for more information and signing-up for newsletters.

Calls to action are necessary because your email readers don’t intuitively know what to do based simply on the information that you provide them. As the marketer, you may think it is common sense that they should now buy your product because you told them of all its virtues, but if you don’t ask for …

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Retirement Plan Marketing Webinar: April 17, 2018 -How to choose the right email program -How to import your list and segment different contacts -What is the right “call-to-action” for different types of emails -Understanding your numbers: Opens, bounces, clicks, unsubscribes