How to setup google retargeting campaign
This is how to setup google retargeting campaign. I believe some people (including Google) actually call this how to setup a Google remarketing campaign.
What is a retargeting campaign? And why do you need it?
If you have ever visited a website and then noticed ads from that website or product you were looking at are now following you around on the internet then you have been retargeted!
Google would say “you have been remarketed to.” Congratulations!
What is happening is that you triggered a Google script, Google calls these ‘tags’, when you visited that website. The owner of that website is building an ‘audience’ inside his Google Ads account of people that have visited his website. He can now use that audience to retarget ads to.
So here are the main steps on how to setup a Google retargeting campaign:
1. Add the google script between the head tags of all the pages on your website.
2. Build an audience inside Google ads that consists of everyone that has visited your website.
3. Build a new campaign, create an ad with your retargeting audience and set with the ads you want to retarget your site visitors with.
That’s all there is to it!
The last video I posted was how to build a Facebook retargeting campaign and building a Google remarketing campaign is almost exactly the same thing.
The only real difference between Facebook ads and Google ads in terms of setting up the campaign would be the dashboard layout. The steps to setting up a retargeting campaign are the same.
There are a lot of options when building your Google Audiences. For example, you can target all your site visitors and then show only the females between 31 and 37 years old a specific set of ads.
So remember, your Google remarketing audience doesn’t have to be everyone on your whole website list. It can be split by demographics and specific pages they have visited.