A Call-to-Action (or CTA) is a method of encouraging your website visitors to undertake a specific action.

Here are some tips for achieving maximum success with your calls-to-action!

Make Your Text Full of ACTION
Use action packed words such as “Reserve”, “Buy”, and “Save”. The action-oriented text prompts users to immediately take action.

Create A Sense of Urgency
Statements like “Offer Ends Tonight” and “Register Now” can lead to an exceptional increase in click-through rates.

Experiment (Using A/B Testing)
You should always test out different CTA versions to find the solution that works best – every website is different!

To learn more about CTAs, visit the Pure SEO website now!