How To Choose Your Lead Magnet, And Use It

There Are Many Types Of Lead Magnets

Your lead magnet can come in a variety of formats. Think about what your audience is most likely to respond to. Also consider what you’re most comfortable creating. If you’re not sure which type of lead magnet to create, take a look at what really successful marketers in your niche are presenting to their audience.

Cheat Sheet

If you have a great strategy for something, put it in the form of a cheat sheet. This should be something that’s easy to follow and really gives a great strategy to those who sign up.

This might be in the form of a worksheet, notes, a mind map, or some kind of visual.

Course

You can create a course for people to follow. People often like email courses that they receive over time.

Report

You can offer a short, easy-to-digest report that offers a great strategy or tips.

Ebook

You can offer a longer, full product in the form of an ebook.

Video

You can offer a video that teaches something, shares a great strategy, demonstrates something, etc.

Audio

You can offer an audio product or course that teaches something.

Coupon

You can offer a great coupon or discount to new customers who sign up for your list.

Quiz

There are certain tools that will allow you to create a quiz to entice people to sign up for your list. This is somewhat of a pattern interrupt, so it can be a great thing to test. People like to answer questions and see if they’re correct, so you can deliver their results via email.

Play around with different ideas like this and see what will work for you.

You Need A Great Squeeze Page…

Remember that you really have to entice people to sign up for your list. That means you need a great squeeze page and opt-in form text. You have a great lead magnet, so now you really have to “sell” it so people will sign up. Make it an offer they can’t refuse.  Sign up to get this amazing free thing… you don’t want them to think twice about it, and make sure you put the strongest 3 to 5 benefits on the squeeze page.

You Need Highly Targeted Traffic

Drive really targeted traffic to your lead magnet. This means traffic you know will be interested in what you have to say.  You can use paid or free traffic or a combination. If you have a great squeeze page and an effective lead magnet, you should get an incredible amount of sign ups for your list.

Get Your Lead Magnet Ready!

Now’s the time—get your lead magnet ready now. Set up your list-building funnel with a lead magnet you know will knock people’s socks off. Whether it’s an ebook, report, video, course, or whatever, know your audience, be specific and enticing, and make it a freebie offer you know they can’t refuse.