This week we have an opportunity to welcome back a long time friend of mine, and one of the smartest entrepreneurs I know, Russell Brunson.

For those of you who don’t know Russell, he’s the Founder of the incredibly popular ClickFunnels platform, and is the guy people like myself and Tony Robbins turn to for marketing advice.

Over the past 18 months, Russell needed to figure out how to grow his software company, Click Funnels, and he was faced with some significant challenges…

Primarily, how to acquire new software users profitably, and second, how to get them to learn the system, and stick with the platform over the long term.

Well he figured it out, and over the past 18 months, ClickFunnels has grown to over 40,000 active users with an average monthly membership fee of $197… If you do the math, that’s almost $8,000,000 per month is recurring revenue.

But what’s most interesting, is how he found the 3 secrets behind the growth of their membership… It wasn’t by studying the latest online marketing strategies… He found them by studying charismatic leaders, and the social dynamics used by cults, religions, and political figures in order to create movements.

This was by far and away, one of the most valuable and fascinating interviews we’ve ever had here on Self Made Man.  

He goes into an incredible amount of detail, and you will absolutely want to take notes.