There’s a lot of media hype about “driving traffic” to your website or “search engine optimization” services…but few people talk about what to do with the traffic once it comes to your website or landing page.

It sounds silly, but many folks forget that once you have people on your website, the next step is encouraging them to engage with you. Whether it’s to buy a product, read something or leave an email, you most likely want them to do something.

If you spend a lot of money on SEO or advertising for your website but the site design itself isn’t optimized so that people want to STAY on your site…then your money spent is a total waste.

Here I discuss 3 key points to consider for optimizing a website for conversions (that is, getting people to take action and engage with you).