Webinar marketing tips: creating scarcity and urgency

Creating scarcity and urgency in your webinar is important for making sales: “It sounds like being prolific with my webinars and creating scarcity on my webinars are two conflicting strategies and I need to choose one or the other. How does one figure out the right strategy for them, and rectify these two seemingly important yet conflicting strategies? How can I do a LOT of webinars AND have scarcity to push customers to buy my product on the webinar?”