In this video, I’ll be sharing my five tips for copywriting compelling email subject lines. I’ve spoken before about the importance of your headlines! Headlines are strategically written, attention-grabbing statements with the sole purpose of getting your reader to engage with you – to either click an ad, continue reading your sales message, or yes, even […]
In this short three minute video, Brian Koehn explains why subject lines are critical in your emails. The subject line is the very first thing that your prospect sees when determining if they move forward in the sales process. In the video, you’ll learn a couple of common subject line mistakes many sales people make. […]