3 Tips to Create Urgency in Sales

Do your sales cycles seem to just drag on and on? This is a really common challenge, and it’s not only costing you time—it’s also making you miss huge sales opportunities. Creating urgency with prospects is critical to closing more sales. But let’s be clear: Creating urgency doesn’t mean telling prospects that “the price goes […]

How To Increase Your Conversion Rate And Build Trust With Your Store

Urgency vs. Scarcity – an important tenant of direct response marketing

Here I break down the important difference between Urgency and Scarcity. Both are important factors in getting your target to act now… but there is a correct time and place for each!

How To Write A Video Sales Letter: The Video Sales Letter Formula

Get More Customers by Adding Value First

How do you make money by giving your Value away for free? That’s the topic of today’s short video. I want to share with you a short but insightful segment of my interview where Helen Chang asks me why I believe in adding value first BEFORE focusing on generating ROI. This has worked on all […]

Sales Excellence – How to become a Great Salesperson

What does it take to be great at selling? What does it take to achieve a level of sales excellence? In this video on selling, I walk you through the steps every great salesperson takes to achieve a level of success that eludes others.

Google AdWords Conversion Tracking

In this video, I’m going to show you the different ways you can track conversions in the new Google AdWords. You’ll learn about tracking website conversions, apps, calls and even offline conversions to understand the performance of your campaigns. I’ll also cover the differences between importing conversions from Google Analytics and using the dedicated Google […]

Seth Godin – Creating Scarcity

Gary Halbert Copywriting | Water Ad Sales Letter (Part 1)

The Gary Halbert Letter is famous for being one of the most useful and timeless resources for copywriters out there. And it’s free. Breaking down the Gary Halbert water ad, you can learn how this sales letter set the stage for the most successful copywriting of today… Link to Gary Halbert’s famous Water Ad: http://www.thegaryhalbertletter.com/newsletters/2005/11-09-05.htm

Never Discount Your Products, Add Value

It can be hard to stay positive when products aren’t selling, you haven’t hit your sales goal for the month and it seems no one is paying attention to your business. The solution many businesses deploy is slashing prices and throwing a sale. Sales generate buzz, create urgency to motivate customers to buy and make […]